Shake Shack at Hartsfield-Jackson sparked by drive down Peachtree Road

Concessions International - Tuesday, October 30, 2018
Shake Shack at Hartsfield-Jackson sparked by drive down Peachtree Road

Four years ago, Randy Hazelton was driving south on Peachtree Road when he spotted a line of people around the block.

The first Shake Shack in Georgia had just opened at Buckhead Atlanta, and the cult favorite burger chain from New York was nearing peak popularity.

Hazelton, who runs a small airport concessions business, decided to walk in to the Shake Shack to learn more.

“I didn’t know much about it at the time, but I knew enough to pull my car over and see what the hoopla is about,” Hazelton said. “I went home and started doing some research.”

Hazelton and his business partner Kevin Holt started calling Shack Shack managers around the country to get a contact at the company’s corporate headquarters.

“You got a couple of brothers in Atlanta talking about a startup called H&H Hospitality saying, ‘We can do this too,’” Hazelton said.

By 2015, Hazelton and Holt’s H&H Hospitality were competing for an airport contract with a Shake Shack licensing deal in hand.

By 2016, Atlanta-based H&H Hospitality in partnership with Atlanta-based Concessions International had won the contract for a location on Concourse A.

Then came a flurry of controversy amid a federal investigation into Atlanta City Hall, and some airport contracts were put on hold.

Shake Shack’s corporate management has been “very patient” over the last four years, Hazelton said. Eventually, the  contract moved forward.

The airport Shake Shack opened last month.

At an event at the new location on Concourse A on Monday, Concessions International CEO Donata Russell Ross acknowledged “it was a long time coming.”

Now, the Shake Shack is one of the variety of burger choices at the airport, along with a recently-opened outpost of Bobby Flay’s Bobby’s Burger Palace, Grindhouse Killer Burgers, Five Guys, The Varsity, Boardwalk Fresh Burgers & Fries, McDonald’s and Burger King.

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