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Did you know it’s easier and more cost effective to sell to an existing customer than to find a new one? Marketing Metrics explains that you are 50% more likely to sell to an existing customer than a new one. In fact, marketing to a new customer is nearly seven times as expensive as maintaining an existing customer. Read More

When you're gearing up to get into franchising your independent restaurant, there are a few things you'll want to consider brand- and marketing-wise before you take the plunge. Some are more major than others, but all are important—and time-sensitive. Here's a short list to get the wheels turning. Read More

Owning a restaurant can be a very rewarding and difficult business to have especially during the first 3 years of operation. Based on a recent study conducted at Ohio State, 80 percent of restaurants fail within the first five years. Read More