Blog

Chances are, you've heard the term "location, location, location" more than a few times. But if you're in the throes of creating a spectacular menu for your new restaurant or finding wholesalers for your first retail store, it might not be the first thing on your mind. Read More

Did you know it’s easier and more cost effective to sell to an existing customer than to find a new one? Marketing Metrics explains that you are 50% more likely to sell to an existing customer than a new one. In fact, marketing to a new customer is nearly seven times as expensive as maintaining an existing customer. Read More

When you're gearing up to get into franchising your independent restaurant, there are a few things you'll want to consider brand- and marketing-wise before you take the plunge. Some are more major than others, but all are important—and time-sensitive. Here's a short list to get the wheels turning. Read More